He’s all about passenger safety, you can tell just by looking at him:

ride with a masher: back seat bondage

This comic is very much a product of its time. It appeared in the February 1957 issue of Rugged magazine. The 1956 model year may have been the first to see rear-seat safety belts; Ford offered them as an option for the first time that year.

The cartoon is signed “McCartney” but if you think the art style looks a bit like Bill Ward, well, various internet sources like this one say that Ward sometimes used that name for some of his magazine cartoonery.

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