Reuters reports that “O” Magazine (“The Art, the Fashion, The Fantasy”) has lost its lawsuit against Oprah, who “borrowed” the name for her magazine.

[The judge] said readers could not confuse Brockmeyer’s magazine containing photos of “whip-bearing, naked women engaged in sadomasochistic and lesbian acts” with Winfrey’s publication aimed at helping women improve their lives guided by the performer’s values.
…
“No ordinary prudent reader would view the contents of the magazines as similar and no reasonable reader seeking the contents of one magazine would turn to the other,” he said.

Playboy watch out! By this logic, the Boy Scouts of America could rename “Boy’s Life“, call it “Playboy”, and sell it with impunity.