Goodbye Playmates

According to the BBC Newsday show currently playing on my radio, Hugh Hefner has approved a redesign of Playboy magazine that will remove all the nude photography, as part of a major repositioning of Playboy as a “lifestyle” brand.

Younger readers of this blog will be like “So?” And the very youngest will be like “Magazine? What’s that?” But for a lot of readers of my own generation, a Playboy was probably the first nude image we saw. No more nudes in Playboy is like no more sports on ESPN. It’s big weird news that reminds us that the 21st century is deeply odd and getting odder fast.

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