As everyone creative scrambles to figure out how to make a living in a post-mass-media world, it’s always good to know that somebody, somewhere, is scrambling even harder. You thought the buggy whip makers and the guys who install pay phones had it bad, how about this guy?

“I myself have zero chance of ending my career at Advertising Age, I tell you right now, because we don’t have a sustainable business model either. I make a living criticizing TV commercials at a print publication. How fucked am I?

Dude, yer fucked.