Ever wonder why so many banner ads on adult sites are crude, amateurish, and stupid? It’s a deliberate design strategy:

I had to do it in a lot of different languages—Russian, I don’t know why Russian! And he told me “just Google Translate it!” And I said “but it won’t be right”, and they said “no, it’s not supposed to be right, because then people click it more”.

They’re supposed to be written with spelling mistakes. It’s not that it looks homemade, as much as something is disturbed about the picture, so you look at it and you click. It’s all about catching the eye. It’s psychology. Low, low psychology. Also, really simple, stupid sentences, like “fuck the neighborhood sluts” or “hot MILFs”.

From Things You Learn Designing Porn Banners for a Living.

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