Here’s another one of those vintage ads for totally not actually X-Ray glasses, such as were advertised in all dubious magazines and comic books where “novelty” items got sold back when I was young, and for decades before that. This ad, from the September 1969 issue of Crime Does Not Pay magazine, is relatively honest about the product being an “optical illusion” nothingburger; many similar ads offered a much harder sell.

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Last week I made reference to the ubiquitous fraud product of my youth, the magic X-ray glasses for seeing through women’s clothing. By chance I stumbled across one of the ads, typical of its type, in the back pages of a 1964 Topper (soft-core porn) magazine:

“Unconditionally guaranteed to produce a genuine three-dimensional X-Ray illusion of any object viewed through the lenses.” That’s some high-quality bullshit right there! I also like the “Blushingly funny illusion!” claim that overlays the artwork. These scammers were telling on themselves right in the headline. The whole marketing package is the illusion, they think it’s funny that you the reader is falling for it, and they are blushing at their own fraudulent effrontery!

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