Just in case the most successful search engine in the world was at a loss for what to do next, this from a Canadian columnist:

Face it. The most searched for topic on the Internet is still that three-letter word that begins with “s” – and despite the time of year, I’m not talking “ski.”

So why is Google, the most used search engine on the Web, about to launch a shopping service called “Froogle” when what busy people could really use are quality cyber-dating services? Imagine one called “Snoogle” for longer-term relationships, or “Oogle” for those who simply want a hot date.