Poor translation or clever punster at work? A bit from a Korean newspaper article talking about the country’s first condom ads:

Public service announcements encouraging the use of condoms will be aired for the first time in Korea’s history. The Korea Center for Disease Control and Prevention (KCDC) disclosed on Thursday that, with the Munhwa Broadcasting Corporation (MBC), it would air the announcements encouraging the use of condoms as the most efficient way to prevent the spread of AIDS, for one month beginning Oct. 1. The ads, which deal with hard topics like AIDS and the comfortable use of condoms, will be aired twice daily …”

Uh, yes, it helps for comfortable condom use for something to be hard … :hehe:

Found at Free-Market.Net news.