I am not making this up:

three-colored graphic of two housewives in aprons stretching a banner that promises stretching

The above graphic, believe it or not, comes from a 1943 booklet published by General Mills corporation under the title of Your Share: How to Prepare Appetizing, Healthful Meals With Foods Available Today. Despite a full-page forward by Betty Crocker herself (never a real person), the meat-stretching advice is not as exciting as any ErosBlog reader would hope.

See also “Stretch Your Meat With Cream Of Wheat” — a booklet offered in the same year via advertisements in Life magazine and elsewhere:

advertisement for meat stretching booklet

A heavily-watermarked inverted-colors graphic based on the “Stretch Your Meat” booklet achieved brief internet notoriety via Boing Boing back in 2007, but there doesn’t seem to be a true/complete copy or image of the booklet available anywhere. If an ErosBlog reader knows better, please share!

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