A commenter teased me for my snark on the last post in which I suggested that pseudo-bodybuilding content from 1957 might actually be not-very-subtly gay-coded. And so I was moved to do something I intended to do anyway: go and find some of the “Maclane Studios” content that was being advertised in the 1957 artwork.

It’s not all over the internet, nor is it easy to find. Hints and indications are that it’s mostly sequestered in the private collections of wealthy collectors these days. But I did find these photographs of four small glossy black-and-white photographic brochure/catalogs advertising the Maclane Studios artwork. Click to embiggen, as they say.

Gay? Hell yeah, brothers! But just deniable enough to sell through the mail without going to prison in 1950s America.

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