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Fortuna Girdles, 1948

Sunday, February 11th, 2024 -- by Bacchus

I very much regret that the sole scan I have of this 1948 advertisement for the Fortuna™ Ritesize™ line of girdles and pantie girdles is limited in resolution and clarity. My best image-searching tricks have not availed us today:

colorful girdles and panty girdles lingerie ad from the 1940s

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Cave Girl Phones It In

Friday, July 29th, 2022 -- by Bacchus

There’s not much about this photo that makes sense, until you understand it’s from a vintage lingerie ad inviting magazine readers to “come out of the bone age, darling” by upgrading the bone stays in their girdles to modern technological materials in the form of “circular springlets”:

woman in lingerie being dragged by a caveman pulling her hair while she cheerfully chats on the phone

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