99% Sex-Free Post:

In my recent interview at Sunni’s Salon, I had this to say about the merits of sex blogging instead of having a job:

The job culture is as big a threat to human freedom as anything governments ever dreamed up. How can you be free and happy when you spend most of your waking hours in a place dictated by someone else, pursuing their priorities rather than your own, and living by their petty rules? With no time or energy to pursue your own priorities by the time you get home after a long unpaid commute? I lived that life for years, until I finally realized that I had to control my own working conditions to be truly free. Nobody but me deciding whether to set my alarm clock, or when to set it for; nobody but me deciding what my project will be on a given day, or whether I’ll choose to take that day off. Nobody but me deciding whether my head cold is bad enough I should just go back to bed.

About three days out of five, I take naps in the afternoon now. Why? Because I get sleepy. A twenty-minute snooze in the mid-afternoon cuts two hours off the amount of sleep I need at night. Right there, my life got seven percent longer by escaping the job culture.

I was therefore intrigued to discover that Hugh from Gaping Void (the blogger and blog famous for those funny cartoons drawn on the backs of business cards) had written something similar (but far more eloquent) in an essay called “The Global Microbrand Rant“:

It seems to me a lot of people of my generation are locked into this high-priced corporate, urban treadmill. Sure, they get paid a lot, but their overheads are also off the scale. The minute they stop tapdancing as fast as they can is the minute they are crushed under the wheels of commerce.

You know what? It’s not sustainable.

However, the Global Microbrand is sustainable. With it you are not beholden to one boss, one company, one customer, one local economy or even one industry. Your brand develops relationships in enough different places to where your permanent address becomes almost irrelavant.

Frankly, it beats the hell out of commuting every morning to the corporate glass box in the big city, something I did for many years. Just so I could make enough money to help me forget that I have to commute every morning to the corporate glass box in the big city.

There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we’re all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don’t think it’s a bad one to aim for.

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