I wonder if there are genius grants for memetic engineers? Because Dan Savage deserves one. His ability to distill an important concept down into a phrase and then inject it into our collective consciousness like — no, on second thought, let’s eschew simile here — astonishes me every time I see him do it. From redefining “Santorum” years ago to blowing up twitter with #MyUnrealMarriage a few nights ago, he just never seems to stop.

Latest sighting: his “Good, Giving, and Game” mnemonic being used to explain, and even inspire, serious sexual research, as reported in Psychology Today:

GGG is a term coined by sex columnist Dan Savage to represent the qualities that he thinks makes a good sexual partner. GGG stands for ‘good, giving, and game.’ Think ‘good in bed,’ ‘giving of equal time and equal pleasure,’ and ‘game for anything–within reason.'” We know from previous research that people who are more motivated to respond to their partner’s needs (high in communal strength) report higher relationship satisfaction and feel more intrinsic joy after making a sacrifice for their partner. But, do the benefits of being ‘giving’ and ‘game’ translate to the sexual domain of a relationship as Dan Savage would suggest?

In a recent study, myself and my colleagues explored whether being motivated to meet your partner’s sexual needs is good for yourself…

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