My twitter feed just lit up with outrage about the email Google just sent to some or all of the adult bloggers on Blogger/BlogSpot blogs (of which there are a lot):

Important Update to Adult Content Policy on Blogger

You are receiving this message because you are the admin of a blog hosted on Blogger which is identified to have Adult content.

Please be advised that on June 30th 2013, we will be updating our Content Policy to strictly prohibit the monetization of Adult content on Blogger. After June 30th 2013, we will be enforcing this policy and will remove blogs which are adult in nature and are displaying advertisements to adult websites.

If your adult blog currently has advertisements which are adult in nature, you should remove them as soon as possible as to avoid any potential Terms of Service violation and/or content removals.

The Blogger Team

Great thanks to Molly for sending me a copy; I myself do not have any Blogger-hosted sites because of Bacchus’s First Rule. However, Blogger/BlogSpot have a long history as the most reliable and long-lived host for free blogging, and (other than a heavy hand with an adult warning page that went up a few years ago) they’ve always been entirely adult-friendly. I didn’t see this coming, not in any specific way.

Obviously currently active bloggers can (if they move quickly — four day’s warning, seriously Google?) delete offending affiliate links and save their blogs. But the real impact here will be in to the long list of moribund adult blogs going back for most of a decade. There are many thousands of these, and being moribund, there’s no hope that they’ll be saved. Not only will they vanish from the web (I wonder if Google will use robots.txt to kill them in the WayBack Machine like Tumblr does?) but when they go, they’ll take with them an “installed base” of ancient blogroll links the departure of which will be strongly felt by all of the adult sites they ever linked to. It’s going to be a Page Rank bloodbath, for the folks who care about SEO and all that.

The pornocalypse comes for us all, I tell ya.

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